Brief:

To relaunch Bingham Riverhouse (previously The Bingham), an award winning restaurant and hotel following a £1,000,000 refurbishment to the UK and international markets.

Strategy:

Bingham was already a well respected hotel and restaurtant with a large local, foodie and international folowoing since opening in 2006. The brief was to relaunch under the new name Bingham Riverhouse with a new ethos of feeling like a home away from home and complete refurbishment by House & Garden Top 100 interior designer Nicola Harding. Also to tell the story of how Bingham Riverhouse is a family owned business run by a mother and daughter team since inception.

Result:

Since relaunch in February 2019 Bingham Riverhouse has gone from strength to strength with features glowing reviews in The Times, Sunday Times, Telegraph, Guardian and Independent to name but a few, including a winning a prestigious place in Times ‘Top 100 Places To Stay 2019’. With the help of The Wright Communication Bingham have also seen the their weddings bookings grow by over 50% with social media assistance and press in leading press and wedding titles.