Brief:

To launch Hyde Kensington, a new cocktail bar/nightclub venture into London’s already booming nightlife scene.

Strategy:

The pre-opening campaign focussed on creating noise around the fact that Hyde Kensington was a cocktail bar with a difference, serving not only handcrafted cocktails from a world-class bartender, Pan-Asian small dishes from a chef who has previously triumphed at a leading London restaurant, but also stunning artwork from a best-selling artist. To sustain momentum only select reviews and interviews were organised during the soft launch period and key journalists were given a preview of the site and artwork to keep up excitement. A launch event was organised, attended by leading media and local businesses to grow their awareness of Hyde’s new offering.

Result:

Hyde Kensington has seen rapid growth since opening in summer 2016 and activity has continued post-launch resulting in coverage in Metro, TimeOut London, GQ and many more.