To launch Hyde Kensington, a new cocktail bar/nightclub venture into London’s already booming nightlife scene.
The pre-opening campaign focussed on creating noise around the fact that Hyde Kensington was a cocktail bar with a difference, serving not only handcrafted cocktails from a world-class bartender, Pan-Asian small dishes from a chef who has previously triumphed at a leading London restaurant, but also stunning artwork from a best-selling artist. To sustain momentum only select reviews and interviews were organised during the soft launch period and key journalists were given a preview of the site and artwork to keep up excitement. A launch event was organised, attended by leading media and local businesses to grow their awareness of Hyde’s new offering.
Hyde Kensington has seen rapid growth since opening in summer 2016 and activity has continued post-launch resulting in coverage in Metro, TimeOut London, GQ and many more.