Brief:

To launch Bea’s of Bloomsbury’s new Marylebone location and their all-new branding, whilst maintaining their award-winning reputation.

Strategy:

To build momentum, a pre-opening press release was sent to all appropriate media two months before the launch featuring their debut savoury menu, to demonstrate a new angle to Bea’s offering. Target media were invited to preview the new launch menu and extensive use of social media helped to build noise resulting in advanced bookings. We also devised a local and direct marketing campaign for Marylebone and their other new location Maida Vale, ensuring they were involved in all local activities and food festivals such as Marylebone summer fete and the Marylebone Christmas light switch on.

Result:

Bea’s of Bloomsbury saw an instant growth in business following the launch and were subject to glowing reviews in publications including Tatler, TimeOut London, Conde Nast Brides, Olive and many more.